Copywriting, Branding, & Marketing Professional
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Specialized | Sr. Copywriter

Wrote copy for www.specialized.com landing, collection, and product pages. Concepted seasonal messaging themes and strategies.

Specialized

Senior Copywriter

Specialized is made by riders, for riders. They lead the cycling industry in innovation and progression across the spectrum of products. From the road to the trail and everywhere in-between, Specialized is always at the head of the pack. For their 2021 Holiday Gift Guide, I wrote website, email, and retail POP copy, adding the Specialized flair to the holiday season’s messaging.

 

Holiday ‘21 Email Campaigns

Holiday ‘21 Gift Guides

Holiday 2021 Retail POP

Specialized Holiday Gift Guide Preview