Chris Brunstetter
Copywriting, Branding, & Marketing Professional
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Red Bull TV | Sr. Copywriter

Provided copywriting for video-on-demand and live content across the Red Bull TV app and online channels.

Helped develop the “Red Bull TV Voice” to maintain consistency across copywriting team.

Researched and wrote endemically relevant copy for thousands of pieces of video content to increase Red Bull TV’s authority across various categories, including skate, snow, mountain biking, surfing, rock climbing, motorsport, and music.

Consistently hit rapidly shifting deadlines of key broadcast dates.

Red Bull TV

Senior Copywriter

The digital destination for all things Red Bull Media, Red Bull TV features original programming, licenced content, and live events from a wide spectrum of sports, music and lifestyle content. As the Senior Copywriter it's my job to make sure the titles are enticing, the descriptions dazzling, and the metadata...uh meta-high level of excellence. 

 
 
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Titles and Descriptions for Videos

The thousands of pieces of content on Red Bull TV all need vivid and enticing titles and descriptions, both short and long. Working with the editorial team, we developed a clear and comprehensive style guide to ensure that each category had enough endemic language to appeal to the die-hard fans, yet was accessible enough for the casual consumer. 

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Category and Channel Descriptions 

With Red Bull TV featuring over 20 different "channels" of programming, each one needed its own tagline and descriptions. Distilling a sport like skateboarding into a handful of characters is one of the fun challenges of this project. 

 
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Push Notifications

The millions of fans that have the Red Bull TV app on their phone love to know the instant their favorite content goes live. Crafting the perfect push notification takes skill and a thorough knowledge of emojis. 

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Live Events

When dealing with live events, it's crucial to be paying attention. During these broadcasts I used a template based system that was then updated in real time to make sure the audience recieved the most accurate information no matter when they tuned in.