Chris Brunstetter
Copywriting, Branding, & Marketing Professional
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Nixon | Sr. Copywriter

Provided copywriting for Nixon’s men's and women’s seasonal catalogs, e-mail marketing, social media, visual merchandising needs, and internal communications.

Delivered messaging and copy across all of Nixon’s marketing channels, including internal and external communications.

Introduced engaging product taglines and descriptions to reflect the brand’s unique personality.

Wrote short-form social media copy designed to convey brand messaging in a limited space.

Conveyed seasonal messaging to attract both consumer and wholesale customers.

Demonstrated ability to multi-task and re-prioritize workload to meet deadlines.

Nixon

Senior Copywriter

Nixon is the category leader in the youth watch and accessory game. Since 1999 they have consistently been at the forefront of style and design while still maintaining the street cred in the action sports industry that has kept them at the top of the game. I helped them translate their history as well as their aspirations into the copy for their seasonal catalogs, then was asked to expand my scope into social media, web banners, in-store POP, and tradeshow copy. I wrote the brand’s voice and tone guidelines, defining the characteristics of the “Nixon voice.” Most recently, I have been building their SEO efforts with informative blog content.   

 
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Season 18.1 Catalog Needs

For the 18.1 season, Nixon wanted to get back some of the fun that had been missing in their copy for the last few years. Threading the needle of a fashion brand while maintaining a connection to their action sports roots was important for them to not lose sight of why customers are attracted to the brand in the first place. I helped craft the intro for each collection as well as product taglines and descriptions for the new men's watch and accessory products that kept one foot planted firmly on the side of fun while paying the due respect to the level of quality and class that the brand exudes.  

 
 

Seasonal Collection Intro Example Copy

 
 

"The Secret Spot Collection is filled with vibrant colors and tropical textures, inspired by perfect hidden zones where conditions are always epic."

"Whether it's accessories designed with the patterns and palettes of our favorite hidden tropical hideaways in the Secret Spot Collection, entering the monochromatic minimalist landscape of the Stark Contrast Collection or doing top-secret recon with the MultiCam D3 Collection, we're plotting our own course. "

 
 

Nixon 18.1 Catalog Intro Example

 
 

"This season, we're ditching the map and using our local knowledge to create products inspired by uncharted adventures. We've made our most refined waterman's watch ever, the Ascender, whose sporty details remind us that exploration is bold. With iconic surf artist Andy Davis, we've created the Secret Spot Collection filled with vibrant colors and tropical textures, inspired by perfect hidden zones where conditions are always epic. And the Daily Driver Collection uses Horween leather and brushed steel to channel the utility and refinement of a classic overland vehicle. This is going to be a great trip. Welcome to the new."

 
 

Social Media

Translating the Nixon voice for their social media platforms involved conveying all the class and fun of the long-form content into a conversational and relevant tone for daily interactions with consumers. 

 

Nixon Instagram Post Example

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SEO-Boosting Blog Content

I worked with the SEO manager at Nixon to create a series of content pieces designed to improve the brand’s organic search ranking for a variety of non-branded terms. The articles ranged from FAQ guides to self-service content and helped drive new traffic to Nixon.com.

 
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